Azlan partner training recognised by leading independent expert Brandon Hall

May 11, 2015

The quality of training provided by the value-added distributor to HP partners has been acknowledged by one of the top authorities in talent development

Barcelona, 11 May, 2015 – Azlan, Tech Data Europe’s specialist brand for value-added distribution of enterprise networking, server, storage and software solutions, has been named as a high-quality delivery partner for training by renowned industry organization Brandon Hall. Azlan won a coveted Brandon Hall Group Silver award for excellence in the Best Sales Training Program for Extended Enterprise category and a Bronze award in the category of Best Advance in Learning Management Technology for External Training.

These awards were made in recognition of Azlan’s TD Academy online training platform for HP partners, which provides interactive e-learning modules, sales enablement tools and bite-sized training modules to help resellers accelerate their HP business and improve sales capability. The training modules emphasise how partners can understand customers’ needs and sell effectively, rather than focusing on products. Every reseller is provided with a tailored training plan and delegates achieve recognised sales qualifications on completion.

Commenting on the award, Stephen Cant, director of Azlan’s HP Enterprise Group, said, “Azlan is pleased to have received this independent recognition of our training program for HP partners. It is a testament of the investment, effort and commitment that we have made to providing our HP reseller customers with the knowledge, support and resources they need to develop and grow their business.”

The TD Academy resources form part of Azlan’s HP tools. As well as education and training, this comprehensive growth program offers HP partners specialist sales and technical assistance from Azlan’s own experts, lead-generation support and pro-active account management. Azlan aligns individual targets and development plans with every partner that engages on the program.

Brandon Hall Group provides insights around key performance areas, including learning and development, talent management, leadership development, talent acquisition and workforce management. (Click here for more information).

Entries for the Brandon Hall Group Excellence in Awards for Learning and Development, Talent Management, and Sales and Marketing Awards were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group senior analysts and executive leadership based upon the following criteria: fit the need, design of the program, functionality, innovation, and overall measureable benefits.

HP partners that want to find out more about the TD Academy can visit or contact their local HP account management team.

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About Azlan
Azlan, the Enterprise Division of Tech Data Corporation, is a leading value-added distributor of networking, communications, midrange and enterprise servers, storage, software and unified communications solutions. For more information see Tech Data Corporation is one of the world’s largest distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 115,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $27.7 billion in net sales for the fiscal year ended January 31, 2015. It is ranked No. 111 on the Fortune 500® and one of Fortune’s “World’s Most Admired Companies.”  To learn more, visit, or follow on Facebook and Twitter.

About Brandon Hall Group
Brandon Hall Group is a HCM research and advisory services firm that provides insights around key performance areas, including Learning and development, talent management, leadership development, talent acquisition and workforce management.

With more than 10,000 clients globally and 20 years of delivering world-class research and advisory services, Brandon Hall Group is focused on developing research that drives performance in emerging and large organizations, and provides strategic insights for executives and practitioners responsible for growth and business results.

For more information please contact:
Bonnie Littlewood
HP Central Marketing Manager, Azlan
Tel: 0044 1904695206