Azlan and HP invite resellers to tea at the Savoy

February 5, 2015

‘Building a better HP Business for 2015’ event will showcase Azlan’s services and support alongside the HP solutions that will drive business growth over the coming year

Basingstoke, 05 February 2015 – Azlan, the enterprise division of Tech Data, is running a joint event with HP later this month that will showcase the vendor’s latest solutions and services and how they will drive profitable business growth over the course of 2015.

At the Building a better HP business for 2015 event, senior personnel from both Azlan and HP will give their perspective on the opportunities that current IT market trends and technological developments offer partners. They will also present an overview of HP’s converged solutions portfolio and signpost the key areas of growth potential.

Clive Freeman, HP UK and Ireland Chief Technology Officer is delivering a keynote presentation on the New Style of IT in which he will explain the company’s fresh approach towards IT propositions and how this will help partners to increase engagement with prospective customers and drive demand.

Andy Dow, Head of the HP Enterprise Group at Azlan will host the event and explain in his presentation how HP partners can make use of Azlan’s HP expertise, professional services capabilities and sales enablement resources to support their business development.

Dow says: “This is an event that no reseller with a strong focus on HP will want to miss. It will give them insight into HP’s plan for the coming year and thus enable them to shape their own strategy and approach accordingly. We see some very good growth prospects with HP’s software and services, with the new Gen9 servers and converged systems, with software-defined networking and 3PAR enterprise storage solutions. There will be plenty of opportunities to build value and profitable business around HP in 2015.”

The event is aimed at decision-makers and sales professionals from HP reseller partner businesses. A traditional afternoon tea will be served after the presentations have been concluded. Dow says: “We expect 2015 to be an illustrious year for HP partners, so we have chosen an illustrious location in which to present the reasons why we believe that to be the case. We expect many partners will attend so that they can sample the Savoy’s world-famous afternoon tea – but that will not be the sweetest part of the day.”

The Building a better HP business for 2015 event will take place at The Savoy Hotel, London on Tuesday 24 February  2015. Places are limited – for more information, resellers should visit or contact Azlan on 01256 788000.

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About Azlan
Azlan is the value-added distributor of datacentre, infrastructure, unified communications and enterprise software solutions of Tech Data. Tech Data UK provides its customers in UK and Ireland with a unique combination of focused expertise from its Collection of Specialists business units, alongside unrivalled broadline distribution capabilities.

Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 115,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $26.8 billion in net sales for the fiscal year ended January 31, 2014. It is ranked No. 111 on the Fortune 500® and one of Fortune’s “World’s Most Admired Companies.”  To learn more, visit, or follow on Facebook and Twitter.

For further information contact:
Andy Dow
Group Marketing Director
Tech Data UK
Tel: 0871 880 3000
Twitter: @techdatauk