Azlan helps HP VARs get to grips with SDN

March 11, 2015

The distributor has set up a special software-defined networking demonstration facility alongside the full range of technologies within its HP Enterprise Group Demo Lab

Basingstoke, 11 March 2015 – Azlan, the Enterprise division of Tech Data, is helping resellers get to grips with the concept of software-defined networking (SDN) by offering them access to a fully-equipped proof-of-concept and demonstration centre at its HP Enterprise Group (HP EG) Demo Lab facility in Basingstoke.

SDN is expected to be one of the next big trends in the enterprise market. According to International Data Corporation (IDC), the worldwide SDN market for the enterprise and cloud service provider segments will grow from $960 million in 2014 to over $8 billion by 2018, a CAGR of 89.4per cent 1.

Azlan’s HP EG team has built the lab-based facility to provide a simple way for reseller to set-up test environments and demonstrations for customers and to educate their own sales and technical teams. It is available for resellers to utilise free of charge, by arrangement with Azlan’s HP team.

Jonathan Kaiser, General Manager Products and Services for the Azlan HP Enterprise Group, says: “Software-defined networking promises to completely re-define the way that infrastructures are designed and managed. But while it is deliverable today, most VARs and end-user customers are only just starting to learn about the concept and everything that it entails. We have set up the SDN demo facility so that resellers can to brief both their own teams on the technology and show their customers what SDN is all about and the benefits it can deliver.”

HP has been leading the way with its SDN ecosystem approach, which provides a simple, agile and automated end-to-end solution for managing the entire network, from the data centre to the branch office and department. HP supports open standards hardware and virtual technologies – such as OpenFlow and VXLAN – and its SDN architecture, coupled with innovative network virtualisation technologies, pave the way for customers to make the very best use of cloud-based services and resources.

As the leading enterprise value distributor for the whole range HP EG technologies, including server, storage and software solutions, Azlan is well placed to help resellers understand the technologies and communicate the benefits of SDN to their customers, says Kaiser. “Azlan is committed to developing the HP market and it is in our interests to increase the knowledge and capability of every reseller as much as we can. The establishment of the new HP Lab is an investment in the future prosperity of our HP partners, which will in turn, deliver positive results for our own business and for HP as well.”

Azlan’s dedicated HP EG team offers multiple levels of pre-sales to HP Partners, enabling them to get the assistance they need quickly when addressing new opportunities. Azlan has a team of more than 50 dedicated HP EG experts, based both in its Basingstoke offices and in the field, throughout the UK, who are available to provide expert assistance on every aspect of HP EG solutions and services.

Resellers that would like to see how HP’s approach to SDN works in practice, should contact Jack Tokarski, HP Networking Solutions Architect at Azlan on 07771 503853 or email him at

— ENDS —


1 – For more details, see

About Azlan
Azlan is the value-added distributor of datacentre, infrastructure, unified communications and enterprise software solutions of Tech Data. Tech Data UK provides its customers in UK and Ireland with a unique combination of focused expertise from its Collection of Specialists business units, alongside unrivalled broadline distribution capabilities.

Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 115,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $26.8 billion in net sales for the fiscal year ended January 31, 2014. It is ranked No. 111 on the Fortune 500® and one of Fortune’s “World’s Most Admired Companies.”  To learn more, visit, or follow on Facebook and Twitter.

For further information contact:
Andy Dow
Group Marketing Director
Tech Data UK
Tel: 0871 880 3000
Twitter: @techdatauk