Azlan Momentum Business Advisor team to help Cisco partners drive new business

October 6, 2014

Basingstoke, 06 October 2014 – Azlan, Tech Data’s specialist brand for value-added distribution of enterprise networking, server, storage and software solutions, has launched the next phase of its successful Momentum programme for Cisco resellers, introducing the new Momentum Business Advisor team, a group of Azlan specialists dedicated to helping new Cisco Partners drive opportunities and grow sales.

Azlan has been running its Cisco Momentum programme successfully throughout Europe for over two years, providing support and resources for new and developing Cisco resellers who are actively looking to build out successful Cisco business practices. The new Momentum Business Advisor team will provide best-in-class support for onboarding and enabling Cisco resellers. The team will serve as a central resource, providing expert assistance on every aspect of Cisco programmes, processes and incentives, as well as advice on training, specialisations and business development.

Gary Lloyd, Sales Director for Azlan’s Cisco and EMC business unit, stated: “Momentum is great opportunity heavily sponsored by Cisco to develop tomorrow’s key partners to enable Azlan to grow market share faster than any other distributor.  Azlan is already seeing great results in other countries and I am keen to replicate in the UK.”

With Azlan’s Momentum Business Advisor team, becoming a successful Cisco Partner has never been easier. The team is comprised of specialists in the Cisco programmes who can guide resellers through the journey of becoming successful with Cisco. They will help partners to identify and reach key milestones as they develop their expertise, supporting them every step of the way, while saving them time and ensuring they maximise all the benefits of being a Cisco Partner.

The Momentum Business Advisor team will ensure resellers are aware of important Cisco tools and resources and are kept informed of relevant Cisco offers and promotions, helping resellers benefit from the substantial discounts and rebates available to them as a Cisco Partner. In addition, the team will share insights, best practice and tips learned from their extensive experience in supporting the Cisco channel throughout Europe.

As well as the Business Advisor team, Momentum partners have access to a number of unique Azlan tools and capabilities. These include an e-commerce portal that makes it easy for partners to create quotes, place orders and maximise Cisco Services renewal opportunities. Resellers can also make use of a free registration service for Cisco SMARTnet support offerings, as well as Azlan’s Cisco Product Selector, which helps identify the right product for SMB and mid-market customers, and the InTouch online ordering system, which ensures resellers get the best pricing available and can leverage the latest Cisco offers.

The Momentum Business Advisor service is currently available for resellers in the UK, Germany, France, Spain, Netherlands and Belgium, with the team able to assist in any of the languages commonly spoken in these countries. Visit for contact details.

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About Azlan
Azlan, the Enterprise Division of Tech Data Corporation, is a leading value-added distributor of networking, communications, midrange and enterprise servers, storage, software and unified communications solutions. For more information see Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 115,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $26.8 billion in net sales for the fiscal year ended January 31, 2014. It is ranked No. 111 on the Fortune 500® and one of Fortune’s “World’s Most Admired Companies.”  To learn more, visit, or follow on Facebook and Twitter.

For more information please contact:
Sara Gemmell
Azlan UK Marketing Director
Tel: 07905 736798