Azlan highlights data centre potential of ProLiant Gen9 servers for HP partners

October 15, 2014

Value distributor says new range presents resellers with opportunities to build new enterprise infrastructure that will accommodate mobile, cloud and social media

Basingstoke, 15 October 2014 – Azlan, Tech Data’s specialist brand for value-added distribution of enterprise networking, server, storage and software solutions, is aiming to be first HP value distribution partner to open up the new opportunities presented by the new HP ProLiant Generation 9 (Gen9) Servers to develop a new kind of data centre for the modern enterprise.

The new Gen 9 portfolio dramatically increases compute capacity and efficiency, speed of IT service delivery and application performance in the data centre. They will provide HP partners with significant opportunities, says Andy Dow, UK Head of the HP Enterprise Business.

“Mobility, cloud services, social media and big data becoming more influential in the enterprise, and that is driving the need for a new approach to building a technology engine capable of driving the business. The new HP ProLiant Gen9 Servers meet these needs and will enable more scalable and dynamic data centres that offer reduced cost and complexity. They overcome the constraints of traditional architectures and are thus certain to create a lot of interest. Azlan will be ready to support HP resellers in making the most of that opportunity – to engage with customers on data centre planning and ultimately to grow their business in this critical area of the market.”

With its multi-level technical capabilities, Azlan is uniquely equipped to support partners on HP solutions he adds. “Azlan as a depth of HP specialisation that is unrivalled in the UK channel. Our technical, pre-sales and solutions architect teams will be ready to HP partners them make the most of what we see as a major opportunity with the Gen9 servers.”

The new HP ProLiant Gen9 portfolio is a major delivery milestone in HP’s compute strategy, which addresses IT demands with a vast pool of processing resources that can be located anywhere, scaled to any workload and made available at all times. The servers are optimised for convergence, cloud and software-defined environments, and feature new technology innovations, such as HP-unique PCIe accelerators and HP DDR4 SmartMemory that increase compute capacity.

With converged management across servers, storage and networking, HP ProLiant Gen 9 Servers enable the software-defined enterprise. Set-up, monitoring and firmware maintenance is made easier with reliable, secure and innovative embedded management, including UEFI and RESTful APIs for hybrid cloud environments, while PCIe Accelerators, HP SmartCache and HP FlexFabric adapters that deliver improved performance.

Azlan’s is planning to hold a preview event on the ProLiant Gen 9 Servers for HP partners at the earliest opportunity. A series of workshops and a complete end-to-end sales and marketing support programme are also being set out. Full details will be communicated to HP partners in due course.

Azlan is believed to have the largest dedicated HP team of any partner organisation in the UK and offers resellers a multi-layered approach that provides them with access to the level of skills and support required to address any HP opportunity. Uniquely, Azlan can support resellers on server, storage, networking or software solutions, or where a combination of these HP technologies are being deployed as part of a converged infrastructure.

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About Azlan
Azlan, the Enterprise Division of Tech Data Corporation, is a leading value-added distributor of networking, communications, midrange and enterprise servers, storage, software and unified communications solutions. For more information see Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 115,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $26.8 billion in net sales for the fiscal year ended January 31, 2014. It is ranked No. 111 on the Fortune 500® and one of Fortune’s “World’s Most Admired Companies.”  To learn more, visit, or follow on Facebook and Twitter.

For more information please contact:
Andy Dow
Azlan UK Head of the HP Enterprise Business
Tel: 07545 205524