Entanet puts the spotlight on the “Don’ts” of selling Ethernet
Wholesale connectivity provider’s latest eBook pinpoints the five biggest errors resellers need to avoid when talking to customers about dedicated bandwidth services
Telford, 03 October 2014 – Entanet, the wholesale connectivity provider, is putting the spotlight on the key things partners should not do when selling Ethernet services such dedicated leased, EFM and GEA, in its latest eBook.
The 5 Essential Don’ts of Selling Ethernet document has been produced with the aim of making partners aware of what they should do to sell successfully by highlighting the most common errors made by their peers. Entanet defines these as: selling solely on price; taking a ‘fire and forget’ approach; selling what the customer thinks they want rather than what they actually need; not considering the future needs; and missing out on the up-sell.
Darren Farnden, Head of Marketing at Entanet, explains: “We wanted to help our partners get a better understanding of how they can sell Ethernet services effectively without being prescriptive. By highlighting five of the areas it’s all-too-easy to wrongly concentrate on, we hope to focus resellers’ minds on how they can sell even more effectively. Competition for Ethernet business is strong, so resellers need to make sure they don’t miss a trick and always cover all the right areas when they are talking to customers.”
The eBook is the latest in a series of helpful guides produced by Entanet on selling and marketing techniques and the on comms industry. Entanet’s 5 Essential Don’ts of Selling Ethernet eBook is available for download free of charge from http://www.enta.net/donts-selling-ethernet
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Entanet is a leading wholesale voice and data communications provider and operates via a network of wholesale and resale channel partners. It was founded in 1996 by Taiwanese entrepreneur Jason Tsai and employs over 80 staff at its offices in Telford, Shropshire.
In February 2014, mid-market equity investor Mobeus Equity Partners made an initial £6 million investment to support a £14 million management buyout. Jason Tsai remains a significant shareholder.
Entanet offers an extensive portfolio of connectivity services, including wholesale and packaged broadband, leased lines, EFM, IP VPNs, hosting and co-location, VoIP and traditional telecoms. The company operates its own fully-resilient nationwide next generation network which enables it and its partners to provide up to 10Gbps capacity to customers right across the UK. In addition, it has further connectivity into Amsterdam and Frankfurt and over 900 peering relationships across Europe.
The quality of Entanet’s services and its commitment to partners has been widely recognised. The company was recently named Best Channel ISP in the 2013 Comms National Awards and as the winner in the 2013 ISPA Awards for Best Business Fixed Broadband. In the Comms National Awards 2012 it was awarded Best Channel Wholesale Service Provider. It also received the ISPA award for Best Internet Telephony in 2011 and was short-listed in the Specialist Services Vendor of the Year category in the CRN Channel Awards – an accolade it has won twice in previous years. The company has also been listed on a number of occasions in the Sunday Times Tech Track 100, Deloitte Technology Fast 500 EMEA and other listings of fast-growing, privately-held UK companies.
For more information contact:
Darren Farnden, Head of Marketing
Entanet International Ltd
Tel: 0333 101 0000