Entanet eBook puts the spotlight on CSR
New downloadable guide says that adopting a corporate and social responsibility policy can help resellers build their reputation and attract new customers
Telford, 17 September 2014 – Entanet, the leading wholesale connectivity provider, has published a new eBook that puts the spotlight on the increasing importance of corporate and social responsibility to building a successful business and explains why CSR matters.
The eBook explains the different strands of CSR and suggests several ways in which resellers can raise their standing, such as ensuring staff are well looked-after and motivated, caring for the environment or raising money for charities. It also outlines the benefits that CSR can bring to a business and points out that there can be a downside too, especially if policies are not properly planned and implemented.
Darren Farnden, Head of Marketing at Entanet, says the company decided to publish the eBook after detecting that CSR is becoming more important to customers and sensing some confusion about what it really means and entails. “CSR is a big subject but it is just as important to smaller businesses as it is to large corporations. It’s not just about multinationals ensuring they don’t use child labour, becoming carbon neutral or using sustainable resources, it’s about managing your reputation and ensuring that you are seen as a company that contributes to the general well-being of society, as well as simply providing employment and driving business activity.”
Resellers should not dismiss the subject as being irrelevant to them, he cautions. “Customers today are well-informed. They can research your business online and social media means that reputations – good and bad – can spread fast. Building a good name can make a real difference. According to the UK Small Business Consortium, almost nine out of ten consumers are more likely to buy from a company that supports and engages in activities to improve the environment and contribute to society.”
The eBook also points out that there are no hard and fast rules about what you should or should not do. Farnden says: “The way you approach CSR is really down to the objectives and priorities of your business. But it is becoming more important to customers and something we feel all resellers need to be aware of and consider for themselves.”
Entanet’s own CSR activities include the provision of valued facilities, benefits and training for its staff and a variety of fund-raising activities for local charities including a team from the company competing in an annual Dragon Boat race for a local hospice. Entanet also offers paperless billing options and online processes.
The eBook, ‘The importance of CSR’, is available for free download at http://info.enta.net/importance-of-csr.
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Entanet is a leading wholesale voice and data communications provider and operates via a network of wholesale and resale channel partners. It was founded in 1996 by Taiwanese entrepreneur Jason Tsai and employs over 80 staff at its offices in Telford, Shropshire.
In February 2014, mid-market equity investor Mobeus Equity Partners made an initial £6 million investment to support a £14 million management buyout. Jason Tsai remains a significant shareholder.
Entanet offers an extensive portfolio of connectivity services, including wholesale and packaged broadband, leased lines, EFM, IP VPNs, hosting and co-location, VoIP and traditional telecoms. The company operates its own fully-resilient nationwide next generation network which enables it and its partners to provide up to 10Gbps capacity to customers right across the UK. In addition, it has further connectivity into Amsterdam and Frankfurt and over 900 peering relationships across Europe.
The quality of Entanet’s services and its commitment to partners has been widely recognised. The company was recently named Best Channel ISP in the 2013 Comms National Awards and as the winner in the 2013 ISPA Awards for Best Business Fixed Broadband. In the Comms National Awards 2012 it was awarded Best Channel Wholesale Service Provider. It also received the ISPA award for Best Internet Telephony in 2011 and was short-listed in the Specialist Services Vendor of the Year category in the CRN Channel Awards – an accolade it has won twice in previous years. The company has also been listed on a number of occasions in the Sunday Times Tech Track 100, Deloitte Technology Fast 500 EMEA and other listings of fast-growing, privately-held UK companies.
For more information contact:
Darren Farnden, Head of Marketing
Entanet International Ltd
Tel: 0333 101 0000