Entanet: Entanet lifts the lid on ‘useless’ marketing techniques for partners in new eBook

January 13, 2014

Entanet, the leading channel-focused wholesale communications provider, has launched a new eBook that highlights ten of the quickest ways for reseller partners to waste their time and money on ineffective marketing.

The company has produced the document to encourage its partners to reassess their current marketing activities and ensure that they are truly effective.

Darren Farnden, Head of Marketing at Entanet, says: “Marketing is a potent tool for resellers, especially when it’s done well, and a lot of our partners are excellent at it. It’s all too easy though for marketing teams to get caught up in the hype about the latest techniques and concepts. They can end up wasting effort on activities that yield no meaningful results – that are, effectively, ‘useless’.

“We wanted to challenge the accepted wisdom in certain areas, such as SEO and blogging, and trigger some debate and discussion within our partner community. The eBook is our way of saying ‘Are you really convinced that the marketing you do today is effective?’ We want them to question their own ideas and conceptions and share them with us.”

In the eBook, which is available for free download here, Entanet highlights the folly of paying obsessive attention to detail over SEO, the need to put quality ahead of quantity when it comes to blogging and press releases, and the importance of focusing on your target audience. It also warns against jumping onto the ‘app bandwagon’ and maintaining a presence on under-performing social media sites.

To obtain a copy of the eBook, go to http://www.enta.net/useless-marketing-tools.

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About Entanet
Entanet is a leading wholesale voice and data communications provider and operates via a network of wholesale and resale channel partners. It was founded in 1996 by Taiwanese ‘Comms Business channel entrepreneur of the year’ winner Jason Tsai and employs over 80 staff at its offices in Telford, Shropshire. Entanet is part of Entagroup (www.entagroup.com), a broad-based IT and communications group with annual sales in excess of $200million.

Entanet offers an extensive portfolio of connectivity services, including wholesale and packaged broadband, leased lines, EFM, IP VPNs, hosting and co-location, VoIP and traditional telecoms. The company operates its own fully-resilient nationwide next generation network which enables it and its partners to provide up to 10Gbps capacity to customers right across the UK. In addition, it has further connectivity into Amsterdam and Frankfurt and over 900 peering relationships across Europe.

The quality of Entanet’s services and its commitment to partners has been widely recognised. The company was recently named Best Channel ISP in the 2013 Comms National Awards and as the winner in the 2013 ISPA Awards for Best Business Fixed Broadband. In the Comms National Awards 2012 it was awarded Best Channel Wholesale Service Provider. It also received the ISPA award for Best Internet Telephony in 2011 and was short-listed in the Specialist Services Vendor of the Year in the CRN Channel Awards – an accolade it has won twice in recent years. The company has also been listed on a number of occasions in the Sunday Times Tech Track 100, Deloitte Technology Fast 500 EMEA and other listings of fast-growing, privately-held UK companies.

For more information contact:
Darren Farnden, Head of Marketing
Entanet International Ltd
Tel: 0333 101 0000
Email: marketing@enta.net