Entanet: Entanet marketing team recognised for outstanding achievement and innovation
Combination of structured and consistent approach and imaginative thinking has delivered positive results and contributed to company’s growing status and reputation
The marketing team at Entanet, the UK’s leading wholesaler of connectivity services, has been recognised for its consistent effort and innovation, being named as Vendor Channel Marketing Team of the Year in the 2014 Comms Dealer Sales Awards. The team was also Highly Commended in the Vendor Channel Marketing Campaign of the Year category.
The award and commendation are recognition of the team’s dedication and focus on delivering a marketing strategy that attracts new partners and strengthens relationships with existing ones, says Darren Farnden, Head of Marketing at Entanet.
“Over the past year we’ve concentrated on communicating to existing and new partners what it means to work with us successfully. We set out to be recognised as a thought-leader with a real passion for helping resellers to capitalise on their opportunities. By combining a structured approach with imaginative thinking, we’ve achieved some really positive results. The Channel Marketing Team of the Year award isa testament to those efforts and the contribution the team has made to furthering Entanet’s reputation as a reliable and consistent provider of wholesale connectivity services. I’m very proud of our team.”
Entanet’s channel-focused marketing strategy aims to encourage business among existing partners and cultivate strong relationships with new partners. It combines strong inbound marketing activities and structured processes with innovative content generation designed to demonstrate the benefits of working with Entanet to partners and encourage them to work actively with the company’s sales and service delivery teams.
Innovations have included the production and distribution of a number of educative eBooks, regular blogging on key issues and extensive use of social media to ensure key messages reach both mainstream and targeted audiences across the communications and IT channels. Over the past year, Entanet saw a 25 percent rise in the number of visitors to its website and increased its social media followers on Twitter by 72 percent, by 60 percent on LinkedIn and by 51percent on Facebook.
The team has also run lead generation campaigns and, through this and other activities, produced more than 1,100 new business leads for its sales team. It also created a responsive, mobile-friendly website and integrated its inbound marketing processes with a new company-wide CRM system.
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Entanet is a leading wholesale voice and data communications provider and operates via a network of wholesale and resale channel partners. It was founded in 1996 by Taiwanese entrepreneur Jason Tsai and employs over 80 staff at its offices in Telford, Shropshire.
In February 2014, mid-market equity investor Mobeus Equity Partners made an initial £6 million investment to support a £14 million management buyout. Jason Tsai remains a significant shareholder.
Entanet offers an extensive portfolio of connectivity services, including wholesale and packaged broadband, leased lines, EFM, IP VPNs, hosting and co-location, VoIP and traditional telecoms. The company operates its own fully-resilient nationwide next generation network which enables it and its partners to provide up to 10Gbps capacity to customers right across the UK. In addition, it has further connectivity into Amsterdam and Frankfurt and over 900 peering relationships across Europe.
The quality of Entanet’s services and its commitment to partners has been widely recognised. The company was recently named Best Channel ISP in the 2013 Comms National Awards and as the winner in the 2013 ISPA Awards for Best Business Fixed Broadband. In the Comms National Awards 2012 it was awarded Best Channel Wholesale Service Provider. It also received the ISPA award for Best Internet Telephony in 2011 and was short-listed in the Specialist Services Vendor of the Year category in the CRN Channel Awards – an accolade it has won twice in previous years. The company has also been listed on a number of occasions in the Sunday Times Tech Track 100, Deloitte Technology Fast 500 EMEA and other listings of fast-growing, privately-held UK companies.
For more information contact:
Darren Farnden, Head of Marketing
Entanet International Ltd
Tel: 0333 101 0000