Entanet: Entanet produces eBook to help partners seek out and win more high-value IP VPN business
Leading channel-focused wholesale communications provider, Entanet, is encouraging its partners to seek out more business around IP VPNs by producing an eBook to help resellers understand their advantages and benefits to end-user customers.
The company has seen a sharp rise in the number of opportunities brought by partners who have been actively selling virtual private network connections over the past 12 months and wants to encourage more resellers to seek out potential VPN adopters.
Darren Farnden, Head of Marketing at Entanet, says: “Over the past year we’ve helped hungry partners increase their pipeline of high value IP VPN business by 50 percent. We’ve been guiding them on how to identify opportunities, scope requirements and sell solutions effectively. That approach is working and we think more partners could benefit. The demand is clearly there – it’s just that many customers don’t know about the benefits of IP VPNs.”
Farnden says that by getting a good understanding of the business benefits, resellers can approach customers with confidence and build good relationships. “If they can help the customer see the positive impact an IP VPN can deliver, resellers can add genuine value and create good long-term relationships with ‘sticky’ customers that will provide a strong base for the future of their own business and support their growth plans.”
To help resellers get started and introduce its IP VPN services, Entanet has produced an easy-to-read eBook – ‘An insight into IP VPNs’ – that highlights the advantages and benefits of the solution and will help resellers to gain the level of understanding and confidence they need to talk customers through the options.
To find out more and download the eBook, resellers can visit www.enta.net/insight-into-ipvpns.
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About Entanet
Entanet is a leading wholesale voice and data communications provider and operates via a network of wholesale and resale channel partners. It was founded in 1996 by Taiwanese ‘Comms Business channel entrepreneur of the year’ winner Jason Tsai and employs over 80 staff at its offices in Telford, Shropshire. Entanet is part of Entagroup (www.entagroup.com), a broad-based IT and communications group with annual sales in excess of $200million.
Entanet offers an extensive portfolio of connectivity services, including wholesale and packaged broadband, leased lines, EFM, IP VPNs, hosting and co-location, VoIP and traditional telecoms. The company operates its own fully-resilient nationwide next generation network which enables it and its partners to provide up to 10Gbps capacity to customers right across the UK. In addition, it has further connectivity into Amsterdam and Frankfurt and over 900 peering relationships across Europe.
The quality of Entanet’s services and its commitment to partners has been widely recognised. The company was recently named Best Channel ISP in the 2013 Comms National Awards and as the winner in the 2013 ISPA Awards for Best Business Fixed Broadband. In the Comms National Awards 2012 it was awarded Best Channel Wholesale Service Provider. It also received the ISPA award for Best Internet Telephony in 2011 and was short-listed in the Specialist Services Vendor of the Year in the CRN Channel Awards – an accolade it has won twice in recent years. The company has also been listed on a number of occasions in the Sunday Times Tech Track 100, Deloitte Technology Fast 500 EMEA and other listings of fast-growing, privately-held UK companies.
For more information contact:
Darren Farnden, Head of Marketing
Entanet International Ltd
Tel: 0333 101 0000
Email: marketing@enta.net