Synaxon partners with Smithie UK for IT, LED and home appliances distribution

September 16, 2014

Adds new dimension to Synaxon and presents members with opportunity to increase their breadth with high-margin LED lighting, lifestyle products and white goods

Warrington, 16 September 2014 – Leading channel services dealer group, Synaxon, has signed an agreement to offer a wide range of products from leading UK distributor Smithie UK, through its cutting-edge EGIS platform.

The partnership offers a new dimension to membership for resellers and dealers, providing them with access to LED lighting, lifestyle and white goods products via EGIS for the first time and presents them with the opportunity to broaden their offerings and earn significant additional margins.

Smithie UK, now in its twelfth year of business, supplies an exciting and eclectic range of products to a large customer base, including almost all of the top IT e-tailers in the UK. The company is now looking to extend its offerings and great customer service to a wider range of resellers, and will be working with Synaxon to demonstrate the effectiveness of its service for resellers and dealers.

Derek Jones, Managing Director of Synaxon UK, stated: “Smithie UK has strong direct relationships with many well-known manufacturers, and brings a whole new dimension to the Synaxon community of suppliers. The exciting range of leading brand, high-margin products Smithie UK offers brings something new and different to our members. It will enable those Synaxon members using our Clic2IT e-commerce solution to extend their product portfolios into white goods and the fast-growing, emerging area of LED lighting and thus drive incremental revenues – and makes Synaxon membership even more compelling.”

Simon Riley, Sales Director of Smithie UK, said: “We are thrilled to work with Synaxon to deliver our manufacturers, including Samsung, Toshiba, Panasonic and many more, to a wider audience.  We have spent years building a strong reputation for good pricing, stock availability, and customer service, and we feel strongly that Synaxon is the perfect vehicle to get that message out to a wider customer base.  Whether you are looking for IT products, data-storage products, LED Lighting products, or white goods and other lifestyle products, Smithie UK will have products to allow you to attract and retain customers.”

Members of Synaxon that want to find out more about Smithie UK and its extensive range of LED lighting, lifestyle and white goods products , or any reseller that wants to enquire about becoming a Synaxon member, can call 0844 481 5844 or email

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About Synaxon
Synaxon is Europe’s largest grouping of independent IT resellers and system houses. It provides a range of services that enable resellers to enhance their marketing and build a strong presence in their chosen market and take full advantage of the extensive stock-holding and supply-chain capabilities of distributor and vendor partners. Synaxon partners have exclusive access to the unique EGIS (Enterprise Global Information System) on-line purchasing and information platform, through which they are able to locate, check availability and order products from Synaxon supplier partners. In addition, Synaxon provides a range of pro-active marketing services which reseller members can use to drive sales activity.

Synaxon is already well-established in Germany, where it has nearly 3000 partners that generate around €3 billion of gross external sales annually, representing 15 per cent of the German market. Through EGIS, these member partners have access to more than 200,000 products from over 200 distributors. Synaxon UK was established in September 2008 (fully launched in January 2009) and now has a UK reseller membership of 620 independent resellers with combined revenues of around £700 million of gross external sales.

For more information about Synaxon, please contact:
Derek Jones, Managing Director, Synaxon UK
Tel: 0844 481 5844
Mobile: 07920 114844

For more information on Smithie UK, please contact:
Simon Riley, Sales Director, Smithie UK
Tel: 01256 844 028