Synaxon: Synaxon appoints Mike Barron to advance development of channel partnerships
Warrington, UK – Synaxon, the UK’s leading dealer group for IT and office products resellers, has announced the appointment of Mike Barron, former Entatech and Stone Computers business development manager, as its Channel Manager.
Barron spent six-and-a-half years at distributor Entatech – one of Synaxon’s key distribution partners – in channel and business development roles. He was then at education-focused specialist Stone Computers for almost to two years, where he was responsible for managing some of the company’s key accounts.
At Synaxon, Barron’s role will be to build on the strong supplier partnerships that the group has already established and thus enhance the value and benefits available to members.
Derek Jones, Managing Director of Synaxon UK, said: “Synaxon UK has tremendous momentum in the UK now. We have seen significant growth in the first three months of this year and want make sure we to capitalise on that. As well as working more closely with our members we want to broaden and deepen our engagement with distributors and vendors so that we can deliver even more benefits for our partners. Mike is an exceptional individual with great experience in the channel and I am certain that he will make a real difference to our business by helping us to develop and grow our business partnerships.”
Mike Barron added: “I’ve watched the development of Synaxon UK with interest and I’m thrilled to be joining such a positive and progressive organisation that is doing so much to help the whole channel. It’s fantastic opportunity for me and I am really looking forward to working with Derek and the team to develop and grow Synaxon’s presence in the UK market.”
Picture of Mike Barron available on request.
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Synaxon is Europe’s largest grouping of independent IT resellers and system houses. It provides a range of services that enable resellers to enhance their marketing and build a strong presence in their chosen market and take full advantage of the extensive stock-holding and supply-chain capabilities of distributor and vendor partners. Synaxon partners have exclusive access to the unique EGIS (Enterprise Global Information System) on-line purchasing and information platform, through which they are able to locate, check availability and order products from Synaxon supplier partners. In addition, Synaxon provides a range of pro-active marketing services which reseller members can use to drive sales activity.
Synaxon is already well-established in Germany, where it has nearly 3000 partners that generate around €3 billion of gross external sales annually, representing 15 per cent of the German market. Through EGIS, these member partners have access to more than 200,000 products from over 200 distributors. Synaxon UK was established in September 2008 (fully launched in January 2009) and now has a UK reseller membership of 620 independent resellers with combined revenues of around £700 million of gross external sales.
For more information about Synaxon contact:
Derek Jones, Managing Director, Synaxon UK
Tel: 0844 481 5844
Mobile: 07920 114844
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