Synaxon prepares to welcome members to sell-out fourth National Conference

June 5, 2014

Cisco’s Sarah Eccleston, Dave Sobel from GFI MAX and business guru Guy Arnold to deliver keynotes – ‘sales through service’ and rapid uptake of managed services to be key themes for discussion

Synaxon, the UK’s leading dealer group for IT and office products resellers, is preparing to welcome more than 150 of their reseller members and 40 exhibiting supplier partners to its sell-out conference in the Midlands later this month.

This year’s event takes place at Hellidon Lakes, Golf and Spa Hotel in Northamptonshire on the 19th and 20th June. It will see 40 vendors and distributors exhibiting and keynote presentations from Cisco’s Director of Enterprise Networks and IoT, Sarah Eccleston and from business guru and author, Guy Arnold. Dave Sobel, Director of Partner Community for GFI MAX, the leading provider of systems for MSPs, will also be speaking.

Derek Jones, Managing Director of Synaxon UK, says the event looks like being the most successful ever. “We have a record number of members registered and a fantastic line-up of exhibitors. It will be a great opportunity for everyone to get up to speed with Synaxon and all the new services we are introducing, tune into developing market trends and network with their peer group and partners from the industry.”

Synaxon’s theme for the event is ‘sales through service’ and Jones sees this as an important point to focus on for the whole channel in the coming year. “The economy is turning around and while customers still want great value – and it’s vitally important to keep a firm control on costs, the standard of service you deliver is more crucial than ever now that we are moving into an era in which managed services are becoming just as important as product sales.”

Jones revealed that while only a handful of Synaxon’s members were offering managed services four years ago, when Synaxon staged its first national event, today more than half of all its 615 UK members derive some proportion of their income from this area.

The group has had to take on additional space in an overspill hotel to accommodate all members who want to attend this year. Jones noted that some last-minute registrations may still be accommodated, depending on drop-outs and changed circumstances – enquiries should be directed to

Alternatively, resellers and suppliers can call 0844 481 5844 or email

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About Synaxon
Synaxon is Europe’s largest grouping of independent IT resellers and system houses. It provides a range of services that enable resellers to enhance their marketing and build a strong presence in their chosen market and take full advantage of the extensive stock-holding and supply-chain capabilities of distributor and vendor partners. Synaxon partners have exclusive access to the unique EGIS (Enterprise Global Information System) on-line purchasing and information platform, through which they are able to locate, check availability and order products from Synaxon supplier partners. In addition, Synaxon provides a range of pro-active marketing services which reseller members can use to drive sales activity.

Synaxon is already well-established in Germany, where it has nearly 3000 partners that generate around €3 billion of gross external sales annually, representing 15 per cent of the German market. Through EGIS, these member partners have access to more than 200,000 products from over 200 distributors. Synaxon UK was established in September 2008 (fully launched in January 2009) and now has a UK reseller membership of 620 independent resellers with combined revenues of around £700 million of gross external sales.

For more information about Synaxon, please contact:
Derek Jones, Managing Director, Synaxon UK
Tel: 0844 481 5844
Mobile: 07920 114844