Synaxon provides video soapbox for Guy Arnold to promote Sales through Service

October 1, 2014

Business guru is providing weekly videos to help members of the services group understand and develop new ways of growing business in the web-enabled age

Warrington, 01 October 2014 – Synaxon, the leading channel services dealer group, is helping its members learn how to meet the needs of their customers and grow their business in the web-enabled era by posting a weekly video by business guru Guy Arnold on the Members Academy area of its website (

A renowned business advisor, coach and sales consultant, Arnold is also a published author, best known for his popular book delivering great customer experiences, Great or Poor. He has also developed the Sales through Service methodology (see, which holds that in the Internet era, in which customers have extensive access to information, businesses must constantly promote and demonstrate the value that they can deliver to customers, rather than simply selling to them. This is now encapsulated in a new book1, which can be purchased on Amazon and from leading business booksellers.

In his first video recording (see, Arnold tells Synaxon members: “In the past, sales people added value by communicating to people on how products worked and selling became an important skill, because customers did not have access and they could not research things. That’s all changed and customers can now shop all around the world and compare prices on line. The lesson is that the old way of selling is gone – please don’t sell anything; it’s all about buying now. You need to get to how you deliver value to the customer and really understand their business and their processes. That’s where you start to add value and start thinking differently.”

Synaxon wants to encourage members to take up the approach, says Derek Jones, Managing Director of Synaxon UK. “We really believe in Guy Arnold’s philosophy. We’ve adopted it ourselves and it is working brilliantly. We are building our reputation by delivering a great service to members and providing this weekly video is part of that. We think our members will benefit from adopting the Sales Through Service approach and by spending a few minutes each week watching the videos and discussing the internally, we hope to see more resellers moving in this direction and building both their reputations and their businesses.”

Synaxon enables members to offer better service to customers with a range of value-added services. These include the iTrends marketing programme and the Clic2 ecommerce platform, which makes it easy and cheap for members to set up their own online presence. Through various partnerships, Synaxon gives member the opportunity to offer nationwide maintenance, hosted VoIP and telephony, remote management and backup, and a number of other services to their own customers. In doing so, Synaxon enables members to broaden their horizons, reach further into the market and develop new business partnerships.

Reseller and dealer businesses that want to know more about Synaxon membership should call 0844 481 5844 or email

Picture: Guy Arnold

Guy Arnold





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Notes to editors
1 – Sales through Service: Service Systems that Enhance Sales and Sales Systems that Enhance Service, by Guy Arnold.

About Synaxon
Synaxon is Europe’s largest grouping of independent IT resellers and system houses. It provides a range of services that enable resellers to enhance their marketing and build a strong presence in their chosen market and take full advantage of the extensive stock-holding and supply-chain capabilities of distributor and vendor partners. Synaxon partners have exclusive access to the unique EGIS (Enterprise Global Information System) on-line purchasing and information platform, through which they are able to locate, check availability and order products from Synaxon supplier partners. In addition, Synaxon provides a range of pro-active marketing services which reseller members can use to drive sales activity.

Synaxon is already well-established in Germany, where it has nearly 3000 partners that generate around €3 billion of gross external sales annually, representing 15 per cent of the German market. Through EGIS, these member partners have access to more than 200,000 products from over 200 distributors. Synaxon UK was established in September 2008 (fully launched in January 2009) and now has a UK reseller membership of 620 independent resellers with combined revenues of around £700 million of gross external sales.

For more information about Synaxon, please contact:
Derek Jones, Managing Director, Synaxon UK
Tel: 0844 481 5844
Mobile: 07920 114844