TDAzlan hails Dell Enterprise agreement as platform for partner growth

June 1, 2015

Value distributor puts extensive resources in place and secures Dell Configuration Centre status from day one enabling VARs to benefit from the full range of its advanced capabilities

Basingstoke, 01 June 2015 – Azlan, Tech Data’s specialist enterprise infrastructure, data centre, software, services and cloud business unit, is aiming to help VARs grow their enterprise sales following the announcement that Azlan will now be offering Dell’s full range of server, storage, networking, software and services solutions to resellers in the UK.

The agreement builds on the extension of the existing European agreement between Tech Data and Dell for client solutions to the UK, which was announced last month, and on the established partnerships between Azlan with both Dell SonicWALL and Dell Wyse in the UK. These have been in place for a number of years, so there are already good lines of communication between the two organisations.

Azlan is making major investments to support its appointment as a distributor for the full Dell Enterprise portfolio, appointing dedicated Dell Business Development Managers for each product line (Servers, Storage, Networking, Software and Services) and putting in-place 25 trained internal sales specialists. A team of eight pre-sales experts and ten field sales specialists, who are fully-trained in Dell solutions, is already in place.

In addition, Azlan has created a new lead generation team to help drive new business for partners across the entire Dell Enterprise range. It is also planning to provide a showcase of the complete Dell Enterprise solutions stack at the new Azlan Business Solutions Centre at its Heathrow location.

Rob Tomlin, Director of Enterprise at Tech Data Azlan, states: “From day-one we will be the best-equipped distribution partner for Dell Enterprise solutions in the UK, with more people and resources available to help partners maximise their potential. We already have many years of experience working with Dell businesses, so we expect to very quickly find our feet with the server, storage, networking and services teams. This is a great opportunity for us to help partners to meet the needs of their customers and grow their Dell sales.”

It is highly significant, Tomlin notes, that Azlan has already been appointed as a Dell Configuration Centre, as this will enable customers to make full use of Tech Data’s unrivalled logistics capabilities to meet the needs of Dell customers throughout the UK and Ireland. “To have this capability from the outset speaks volumes, as it means we can configure and build servers to order for partners and deliver them next-day1. That means Azlan partners will be able to benefit from both the value-added and volume capabilities of our business and deliver higher levels of service to their customers on Dell Enterprise solutions.”

Azlan will be serving the needs of existing Dell partners and looking to extend the company’s reach within its extensive partner base. Resellers can get more information by calling the TDAzlan Dell team on 0845 356 3033 or by emailing

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1 – On orders received by 3.00pm, delivery will be made on the next business day

About Azlan
Azlan, the Enterprise Division of Tech Data Corporation, is a leading value-added distributor of networking, communications, midrange and enterprise servers, storage, software and unified communications solutions. For more information see Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 115,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $27.7 billion in net sales for the fiscal year ended January 31, 2015. It is ranked No. 111 on the Fortune 500® and one of Fortune’s “World’s Most Admired Companies.”  To learn more, visit or follow on Facebook  and Twitter.

For more information please contact:
TD Azlan
Sara Gemmell
Azlan UK Marketing Director
Tel: 07905 736798