Tech Data aims to make maximum impact in B2B market with Samsung Galaxy Tab 4
Latest addition to the Galaxy range adds to Samsung’s mobile business appeal
Basingstoke, 08 July 2014 –Tech Data is running a series of B2B-focused marketing, awareness and lead-generation activities around the newly-launched Samsung Galaxy Tab 4, which has now been officially unveiled by the company, to ensure that the device has the maximum impact and exposure in the business marketplace.
The launch programme is part of a sustained campaign aimed at highlighting the benefits of Samsung mobile solutions – from smartphones to full-sized tablets – for businesses.
Tech Data is working with Samsung identify and recruit new reseller partners and drive SMB growth and engagement on the complete Samsung range, including the company’s tablets and smartphones, such as the Galaxy S5, which also comes with KNOX support for enterprise-class security on Android devices.
Adam Gay, Head of Development for Tablet and Consumer Electronics at Tech Data, says: ‘Tech Data will be working to give the Galaxy Tab 4 maximum impact and support Samsung’s aspirations to make it one of the best-selling business mobile devices of its class on the market. This is a really exciting addition to the hugely successful Tab range and one that really underlines the strong appeal that Samsung has in the commercial market. The high-quality design and rich feature-set, together with the rock-solid KNOX security, make it ideal for business use.’
The Galaxy Tab 4 offers a range of unique benefits for businesses, including access to KNOX (www.samsungknox.com/en), Samsung’s enterprise-class security platform for Android devices. Samsung KNOX provides end-to-end protection for businesses of all sizes – from small firms with five or fewer employees, to corporate enterprises with more than 1000 seats.
Tech Data will be leading the way in promoting the Galaxy Tab 4 into the B2B market highlighting its power, flexibility and strong security offered by the device and how these features benefit both customers.
In addition, Tech Data will run a programme of marketing and promotional activities to help dealers maximise the opportunity offered by the Galaxy Tab 4’s launch. These will include banners and sponsored search product promotions on the Tech Data UK and Tech Data websites, and extensive social media activity, as well as internal promotional activity and incentives.
With its Multi User Mode, brilliant display and lightweight design, the new Samsung Galaxy Tab® 4 has something for everyone. The 10.1-inch display brings movies, games and web pages to life. A fresh design – and it’s all white casing – adds a touch of elegance to the Galaxy Tab 4, while making it easy to hold and comfortable to use, whilst the Multi Window feature makes it even easier to operate.
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About Tech Data
Tech Data provides its customers in UK and Ireland with a unique combination of focused expertise from its Collection of Specialists business units, alongside unrivalled broadline distribution capabilities. Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 115,000 resellers to efficiently and cost effectively support the diverse technology needs of end usersin more than 100 countries. Tech Data generated $26.8 billion in net sales for the fiscal year ended January 31, 2014. It is ranked No. 111 on the Fortune 500® and one of Fortune’s “World’s Most Admired Companies.” To learn more, visit www.techdata.com, or follow on Facebook and Twitter.
For further information contact:
Group Marketing Director
Tel: 0871 880 3000