Tech Data Mobile appointed exclusive distributor for ASUS ZenFone range

August 6, 2015

Basingstoke 06 August 2015 – Tech Data Mobile has been appointed as the exclusive distributor for the ASUS ZenFone range of mobiles – an extensive line of Android smartphones that offer an attractive combination of style, great features and excellent value, giving mobile dealers and retailers the opportunity to offer customers even more choice.

The appointment comes at a critical time of the year, with mobility high on the agenda for many schools and students looking ahead to the new school year and presents a great set of opportunities for resellers, says David Brassington, Vendor Director for Tech Data Mobile.

“The ASUS ZenFone range is a further valuable and exclusive addition to Tech Data Mobile’s portfolio. It enables our reseller, dealer and retailer partners addressing the business, public sector and consumer markets to offer an even greater choice to customers, while taking advantage of our superior stock-holding, overnight shipment and services capabilities. The strength of the ASUS brand and the performance, quality and value of the ZenFone range presents a very good opportunity for resellers to attract new customers and generate incremental revenues.”

With ZenFone added to its portfolio, Tech Data is uniquely placed to offer the entire ASUS range of mobile technologies, he add. “Tech Data is the only distributor that can offer the entire ASUS mobile range. That gives resellers the potential to bring together ASUS smartphone, laptop and tablet solutions in promotional bundles and special offers for schools and universities in the peak back-to-school season.”

The ASUS ZenFone 4, 5 and 6 series devices make use of fast Intel Atom processors and come with 4-inch, 5-inch and 6-inch Corning® Gorilla® Glass 3 displays respectively. The ZenFone 4 has a 5 megapixel (MP) rear camera and with its ultra-slim design weighs only 115g. The ZenFone 5 and 6 both offer full HD resolution and feature ASUS PixelMaster technology, which provides superb with image stability and a low-light mode function that captures 400 percent more light. The ZenFone 5 is lightweight and slender, tapering to just 5.5mm at its thinnest edge and comes with an 8MP camera. With its large screen area, the top-of-the-range ZenFone 6 is ideal for using business apps and has a powerful 13MP rear camera.

All models come with the innovative ASUS Zen UI – an intuitive touch interface that is available exclusively on thee ASUS range. Zen UI provides a simple and elegant way for users to make the very best use of their phones.

ASUS’s next-generation, ZenFone 2 range will become available shortly. This range has three different models, the flagship ZE551M featuring a 5.5-inch Full HD display, and are the first smartphones to make use if the Intel Atom ‘Moorefield’ processors. The ZE550ML has a 5.5-inch display and a 13MP rear camera plus a 5MP front camera for high quality video communications. The ZE500CL is a 5-inch device with 8MP rear and 2MP front cameras.

A variation on the range, the ZenFone Zoom, is also coming soon. This offers a 3x optical zoom and 12x digital zoom for the rear camera, plus Real Tone Flash, optical image stabilisation and laser auto-focus.

The ASUS ZenFone range is available exclusively from Tech Data Mobile now. Resellers can get more information by calling 01256 788000, emailing, or visiting

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About Tech Data
Tech Data provides its customers in UK and Ireland with a unique combination of focused expertise from its Collection of Specialists business units, alongside unrivalled broadline distribution capabilities. Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 115,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $27.7 billion in net sales for the fiscal year ended January 31, 2015. It is ranked No. 107 on the Fortune 500® and one of Fortune’s “World’s Most Admired Companies.”  To learn more, visit, or follow on Facebook and Twitter.

For further information contact:
Stewart Hayward
Marketing Services Director
Tel: 0871 880 3000