Tech Data Adds 3,000 Premium Downloadable Video Games to TD Activate-here ESD

July 14, 2014

Distribution agreement with digital commerce provider Nexway enables purchase and download of premium gaming titles from over 200 top-tier publishers, letting retailers enjoy instant delivery at the point of sale.

Barcelona, 14 July 2014 – Tech Data has made its TD Activate-here an even more attractive way for retailers to offer instant availability of software at the point of sale by adding more than 3,000 games from more than 200 leading publishers available via its market-leading electronic software distribution (ESD) service.

The addition of popular PC gaming titles from top publishers such as 2K Games, Activision, Rockstar Games, SEGA, Square Enix, THQ, and Ubisoft, adds a new dimension to TD Activate-here, making ita viable one-stop shop for retailers that want to offer a wide range of software packages to customers in store and at the point of sale.

It is also a further sign of Tech Data’s strategic commitment to ESD as the key method of software delivery in the future. Since its launch in July 2011, TD Activate-here has become the leading ESD service in the European IT channel, with more than 20,000 customers making use of the system.

Reza Honarmand, vice president, Software & Cloud at Tech Data Europe, states: “The addition of this broad range of entertainment titles is a very exciting development – it gives retailers and webstores 3,000 more reasons to make use of TD Activate-here as their ESD platform of choice. It will enable them to promote and offer a tremendous range of the very latest PC games to their customers, without having to hold inventory. This should enable them to maximise their potential to sell entertainment software and keep their costs low.

“ESD is an important pillar of our software strategy and the way all software will be delivered in the future – for entertainment and business use. With TD Activate-here, Tech Data is at the forefront of enabling ESD for retailers and resellers, giving them the capability to offer a tremendous choice of leading software titles to customers in the quickest, most efficient and cost-effective way.”

The games are being offered by Tech Data through a distribution agreement with Nexway, a major provider of global digital commerce-as-a-service solutions for games, apps, and software publishers. Tech Data utilizes the powerful Nexway Digital Catalog Web Service to deliver up-to-date marketing information for all digital titles (including running publisher promotions such as game pre-orders, recommended up-sells and cross-sells, latest visuals, and more).

TD Activate-here makes it simple and cost-effective for retailers, webstores and resellers to offer a full range of software solutions for immediate activation and use. The instant delivery of software products via Activate-here means there is no need for retailers to stock physical copies of products. With a full range of software business applications and games always available through TD Activate-here, it is easier for retailers to attach-sell software with PCs and tablets and thus increase their software sales.

TD Activate-here is available in all countries in which Tech Data has a presence in Europe, US and Canada.

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Note to Editors
TD Activate-here is an on online service that dispels the need for retailers and resellers to order or hold stock of boxed software products, or wait for them to be despatched from Tech Data’s logistic centres. This eliminates all freight and stock rotation costs. It ensures that they can always offer the very latest and best-selling software products – for immediate activation – and that no products are lost through theft, shipment errors or damage. The TD Activate-here system is designed to be easy and quick for the customer with activation keys usually delivered within seconds of orders being placed. Software can be ordered through Tech Data’s InTouch online system or via integrated XML; once the order is confirmed, an email is sent to the customer within moments, enabling them to collect their activation key from the Activate-here portal.

About Tech Data
Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 115,000 resellers to efficiently and cost effectively support the diverse technology needs of end usersin more than 100 countries. Tech Data generated $26.8 billion in net sales for the fiscal year ended January 31, 2014. It is ranked No. 111 on the Fortune 500® and one of Fortune’s “World’s Most Admired Companies.”  To learn more, visit, or follow on Facebook and Twitter.

Press contact:
Nigel Judd
Marketing Services Director
Tech Data Europe
Tel: +(351) 91 720 4492

About Nexway
Nexway™ is a leading provider of global digital commerce-as-a-service solutions for games, apps, and software publishers and their online merchants. Leading companies who rely on Nexway to thrive in the fast transforming digital economy include merchants Orange™, Yahoo! Japan™, Kurio™, Softwareload™ and Pão de Açucar™ and publishers Kaspersky™, IMSI®/Design, Adobe™, SEGA™, Electronic Arts™ and AVAST Software™.

Press contact:
Etienne Viellard, Chief marketing Officer, Nexway
Tel. +1 (415) 988 7759