Tech Data UK appointed to take Lumia with Windows Phone devices to Microsoft partners

July 16, 2014

New solutions enable fully-integrated approach to mobility around Microsoft technology and deliver extended opportunities for Microsoft Partner resellers

Basingstoke, 16 July 2014 –Tech Data UK has been appointed as UK distributor for the new range of Nokia B2B smartphones from Microsoft’s Devices Group. The distributor will bring these solutions together with Microsoft to deliver a completely integrated approach to the use of mobile devices in business.

The new Lumia with Windows Phone devices are designed and built to support the use of cloud-based applications within a fully-integrated mobile business network. They present Microsoft partners with the opportunity to include mobile telephony devices as part of a complete solutions approach that enables optimum flexibility for organisations.

With many businesses looking to overhaul their mobile and software strategies, the new Nokia range presents a particularly good opportunity, said Peter Hubbard, Managing Director of Tech Data Mobile.

“Organisations are looking at new approaches to meet the expansive needs and expectations of today’s ultra-mobile workers. With extended support ending for Windows Server 2003 and Small Business Server 2003 in a year’s time [July 2015], customers are reviewing their software strategy too, and many are actively looking at Office 365 and other cloud applications. They need to, because users are demanding a more flexible approach – and want to access data and apps on all kinds of devices.

“The arrival of Microsoft’s new devices range is the perfect opportunity to open up a conversation around mobility strategy with customers. Given the chance to use the very latest Windows-based smartphones and mobile devices from Microsoft, businesses are going to respond positively. They will do that because it means full integration and full compatibility with existing systems. It will also pave the way for a smooth migration to a hybrid infrastructure that delivers total mobility and gives users the freedom to use all kinds of devices and to access data at all times. Today that not only is expected, but essential.”

For Microsoft’s partner resellers, being able to provide a fully-integrated mobility solution to customers extends the opportunity beyond laptops and tablets to the smartphone platform. This will also extend the potential for licensing and added-value sales, Hubbard added. “Resellers can now meet the Microsoft needs of their customers, end-to-end. That’s going to help boost revenues from licensing and services as well as product sales, and bring the reseller and the customer even closer together.”

There will also be transition management and consulting opportunities and with cloud-based solutions, a continuing annual revenue stream, he noted.

Howard Spragg, Account Director at Microsoft’s Devices Group said: “We have strong ambitions for our Lumia devices in the B2B market and we’re delighted to welcome Tech Data UK to partner with us in order to achieve our ambitions together.”

Tech Data Europe recently won the 2014 Microsoft Distribution Partner Award. The company was honoured for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology.

Tech Data UK is working on a complete support and marketing programme for the Nokia range of Windows Phone devices. This will includes training and skills development, webinars and briefings and a whole range of sales and marketing aids and initiatives.

Tech Data UK will be stocking the complete Nokia Lumia family of Windows devices, including the 630, 635, 930, 1320, and 1520 smartphone and tablet solutions.

The entry-level Lumia 630 Windows phone boasts a beautiful, 4.5-inch display and built with a quad core processor and delivers blazing-fast speeds for a superior experience at an affordable price. For users who want an ultra-fast smartphone, the Lumia 635 with its lightning-fast 4G connectivity and a quad core processor, is ideal.

For even more functionality and convenience, the Lumia 930 offers a bright, 5-inch, full HD display, 20MP Pureview camera, surround sound recording, and built-in wireless charging and a great Windows Phone 8 experience.

The Lumia 1320 has an even larger six-inch, 720p HD display along with 4G LTE connectivity. It’s beautifully designed and ideal for using apps on the move. The top-of-the-range Lumia 1520 has a six-inch, 1080p full HD display with excellent outdoor readability and a redesigned start screen that lets users make the most of the extra space available.

— ENDS —

About Tech Data Mobile
Tech Data Mobile is the specialist mobile distribution arm of Tech Data Europe. With a presence in 17 countries, it focuses on developing strong relationships with vendor partners and driving innovation, responsiveness and solutions capability. Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 115,000 resellers to efficiently and cost effectively support the diverse technology needs of end usersin more than 100 countries. Tech Data generated $26.8 billion in net sales for the fiscal year ended January 31, 2014. It is ranked No. 111 on the Fortune 500® and one of Fortune’s “World’s Most Admired Companies.”  To learn more, visit, or follow on Facebook and Twitter.

For more information please contact:
Andy Dow
Group Marketing Director
Tech Data UK
Tel: 0871 880 3000